Fashion Editorial · Vienna · MOEVIR Magazine
A fashion editorial with Asquina at Vienna's Theseus Temple · Published in MOEVIR Magazine, October Issue 2026
A black dress. White columns. A red ice cream.
At first glance, everything seems straightforward. A fashion photograph set against classical architecture, with an unexpected accessory adding a vivid touch of colour.
Except the ice cream isn't real.
Asquina created it specifically for our shoot. What appears to be an ordinary object is, in fact, a deliberate creative choice.
That contradiction became the starting point for MELTING PERFECTION, a fashion editorial I photographed at the Theseus Temple in Vienna's Volksgarten in September 2026.
The resulting series was published in the October 2026 issue of MOEVIR Magazine.
Why the Theseus Temple?
Some places have an immediate visual presence. Vienna's Theseus Temple is one of them.
Pale columns, precise proportions, almost perfect symmetry. An architectural setting in which every line seems to follow an established order.
For this editorial, that sense of order was more than a backdrop. It became part of the visual composition.
Asquina's black dress created a graphic silhouette against the pale stone. The columns introduced depth and rhythm. Different perspectives continually changed the relationship between the person and the architecture.
In some photographs, the monumental surroundings take centre stage. In others, a tighter frame makes them almost disappear.
What interested me most was how a location can shape the presence of a person without taking attention away from them.
The strongest setting is not necessarily the one that reveals the most.
The Idea Behind the Red Ice Cream
The red object may be the most unexpected element in the series.
Asquina made it specifically for this shoot.
It wasn't a random accessory, nor was it a real ice cream slowly melting between photographs.
It was a deliberate creative intervention.
Against the classical columns, it feels almost absurd. At the same time, it introduces a sense of playfulness that one might not expect from a carefully composed fashion editorial.
A restrained palette of black and white gains a single, striking red accent.
But the more interesting element is the disruption of expectation.
A familiar object that isn't what it appears to be. An elegant visual composition that doesn't take itself too seriously.
That was what intrigued me.
What Holds a Visual Story Together
A single strong photograph can emerge from beautiful light, a precise composition or a compelling expression.
An editorial series asks for something more.
The images need to work together without merely repeating one another.
For MELTING PERFECTION, that meant moving between intimacy and distance: close portraits, full-length fashion photographs, architectural perspectives and images in which the red object takes on a role of its own.
Asquina's expression and presence connect these different perspectives.
Her creative contribution extended well beyond being in front of the camera. By making the object specifically for the shoot, she actively shaped the visual narrative.
My role was to develop a photographic language in which personality, design and environment could work together.
Not every image has to tell the whole story.
But every image should have a reason to belong to it.
From an Idea to Publication
Our collaboration became a curated fashion series titled MELTING PERFECTION.
It was published in the October 2026 issue of MOEVIR Magazine.
For me, the value of this publication goes beyond seeing the photographs appear in an international fashion magazine.
What matters just as much is the process behind them.
A shared idea. A specially created object. A carefully chosen setting. Photographic decisions guided not only by the impact of individual images, but by the narrative of the series as a whole.
Independent editorial projects give me the freedom to explore visual ideas, develop new approaches and collaborate with people who bring their own creative perspective.
They are an important part of my work as a photographer in Vienna.
What Fashion Photography Shares with People and Brands
At first glance, this editorial may seem far removed from an executive portrait, a corporate story or a wedding.
For me, the connection lies in the approach.
An executive portrait is about revealing the person behind a professional role. Corporate photography is about translating people, values and identity into an authentic visual language.
At a wedding, it is the people, their relationships and the atmosphere of a day that cannot be repeated that give photographs their meaning.
And in a creative campaign, the idea needs to do more than attract attention. It has to feel right for the brand.
The requirements are different. Yet the essential question is much the same:
What should an image communicate beyond what we can see?
MELTING PERFECTION is my photographic answer to that question in the form of a fashion editorial.
Not as a template for other assignments, but as a glimpse into the way I think about images.
Nothing Is Quite What It Seems
The title MELTING PERFECTION plays with the assumption that a perfectly composed image should also be perfectly unambiguous.
Yet the opposite can be far more interesting.
An ice cream that isn't one.
Historic architecture transformed into the setting for a contemporary fashion story.
A carefully constructed photograph that still leaves room for personality and an unexpected thought.
Sometimes a single detail is enough to change what we expect to see.
And sometimes that is exactly where a story begins.
Editorial Credits
MELTING PERFECTION
Photography: Peter Scholz / SCHOPHO
Model & Creative Object: Asquina · @makeupbyasquina
Location: Theseustempel, Volksgarten, Vienna, Austria
Publication: MOEVIR Magazine · October Issue 2026
Photography: September 2026
Published in MOEVIR Magazine · October 2026
