Crimson Poise

Some series end up working better than expected.

Crimson Poise was, for me, exactly one of those.

The shoot was originally created without a concrete publication plan. During the session, however, a very closed, coherent mood developed very quickly: dark surfaces, controlled light, deep red tones and a calm, reduced body language.

It is probably this consistency that later made the series interesting for an editorial as well.

I was especially glad that the work was ultimately published in full inside GOJI Magazine. With editorial series in particular, I find it important not to look at images individually, but to see them in the context of a designed magazine sequence — together with layout, whitespace, typography and visual rhythm.

For me, many of the frames only feel complete in print. The combination of dark surfaces, the deep red of the dress and the very reduced compositions found exactly the kind of stillness in the magazine that I had imagined during the shoot itself.

The series was photographed in Vienna together with Victoria, who also designed the dress herself. This created a very clear, shared visual direction from the very beginning.

The following pages show the published editorial from GOJI Magazine Issue No. 187.